I start by developing a content strategy and then I create content written for your audience. This can include articles, fact sheets, blogs, facebook posts, press releases, e-books, briefs/submissions, stats reports, technical documentation, web copy and wikis.
I work with you to make sure your content can be reused and adapted to multiple devices – print, web, social media and apps so your users have a collaborative personalized experience.
I structure and organize your content from users’ perspectives and expectations. This includes designing taxonomies – whether they’re viewing and interacting with content from a laptop, an eBook reader, a tablet or a Smartphone.
I develop meaningful metadata and structure search engine optimization key terms and controlled vocabularies so that your content is findable and performs on search engines.
Award winning articles: I began using and writing about social media in the 1990s– including How Ballard Power Tech used social media (2001) to get global coverage.