I develop a content strategy and then create content written for client’s audiences. This can include articles, blogs, fact sheets, posts, press releases, briefs/submissions, stats reports, technical documentation, web copy and wikis.
I structure and organize content (in a taxonomy) from users’ perspectives.
I develop meaningful metadata and structure search engine optimization key terms and controlled vocabularies so that content is findable and performs on search engines.
Award winning articles: I began using and writing about social media in the 1990s– including How Ballard Power Tech used social media (2001) to get global coverage.